When our skin is healthy, it radiates with a natural glow that’s hard to ignore. This radiant sheen is a sign of balanced skin health, but unfortunately, daily stresses and environmental factors can dull and discolor the skin, leaving it looking lackluster. However, there’s hope! Brightening serums are specifically designed to revive and illuminate the complexion, banishing dark spots and imperfections.
If you’re on the hunt for a brightening serum that delivers, keep reading to discover our top picks.
Get That Glow!
To avoid being misled by inflated prices and unproven claims, we carefully considered several key elements when compiling our selection of top-rated brightening serums. Rather than simply promoting any product with a ‘brightening serum’ label, we sought out products that actually delivered on their promises, ensuring that you won’t be left feeling let down or out-of-pocket.
Good Stability
When it comes to lighter, more even-toned skin, certain pigmentation-lightening ingredients like vitamin C and retinol are crucial. However, what’s often overlooked is that these very same ingredients are notoriously unstable. When exposed to light and air, they degrade rapidly, rendering them ineffective. This is where packaging and formulation come into play, as we delve into the stability of these serums in our reviews.
Pleasant Fragrance
While vitamin C and other skin brightening ingredients may not have a pleasant aroma, fragrances can be a concern for those with sensitive skin. To cater to diverse preferences, our reviews feature both fragrance-free options ideal for sensitive skin types, as well as scented products for those who enjoy a pleasing scent. We provide this information in the ‘Quick Facts’ section of each review to ensure that readers have the necessary details to make an informed decision.
Good Value
While budget-friendly options can be found, not all brightening serums need to break the bank. We strive to provide affordable recommendations, acknowledging that higher-priced products may offer unique benefits that warrant their cost. To ensure transparency, we also consider the quantity of serum included in each bottle, as some smaller-sized products may appear more expensive than they actually are.
Now that our selection criteria have been outlined, it’s time to reveal our top picks for skin brightening serums – read on to discover our favorite formulas!
Top 10 Best Brightening Serums 2024
Best Overall Brightening Serum: CeraVe Vitamin C Serum With Hyaluronic Acid
CeraVe’s brightening serum has earned a special place in our hearts due to its gentle, effective, and research-backed formula. This serum stands out for its ascorbic acid-based blend that combats pigmentation and dullness while thoroughly moisturizing the skin. With 10% ascorbic acid, ceramides, and hyaluronic acid, this product is a quintessential CeraVe offering – reasonably priced, gentle, and genuinely effective at brightening the skin.
The serum’s brightening effect comes from its potent 10% ascorbic acid formula, which targets hyperpigmentation without being overwhelming. Unlike smaller brands that often formulate with higher amounts of vitamin C to compensate for stability issues, CeraVe’s large-scale production allows them to stabilize their vitamin C and keep it fresh.
Beyond the brightening benefits, this serum is formulated with signature CeraVe ingredients that provide moisture-locked hydration, reinforce skin barrier functions, and lock in hydration. The texture falls somewhere between a lotion and a serum, making it particularly suitable for dry skin types or as an alternative to moisturizer for those with oily skin. The serum’s packaging is a hygienic metal tube that keeps the formula stable and fresh.
Although it may not be the best match for those who apply sunscreen immediately after applying the serum (as it might ball up), this minor drawback doesn’t detract from its many benefits. This fragrance-free, reparative-rich serum has earned a spot as one of our favorite skin-brightening serums for sensitive skin types.
Best Budget Brightening Serum: The Ordinary Alpha Arbutin 2% + HA
The Ordinary’s alpha-arbutin serum is a standout product in their line-up, and for good reason. This gentle, fragrance-free formula is a great alternative to vitamin C serums for targeting pigmentation. With a main ingredient that’s a derivative of hydroquinone, it’s a promising treatment for reducing post-acne marks, melasma, and sunspots. The addition of hyaluronic acid not only boosts your moisturizing routine but also adds luminosity to the skin.
While alpha-arbutin hasn’t been directly compared to other skin brightening ingredients like vitamin C, many users find that it’s a bit less intense. Visible results may take a few months to show up, but if your skin doesn’t respond well to vitamin C, this serum is one of the best alternatives. It can even be used in combination with other brightening serums – for example, you could use The Ordinary’s own CeraVe Vitamin C Serum in the morning and alpha-arbutin at night.
Some users find that regular exfoliation increases the efficacy of arbutin, making it a great product to pair with an AHA or BHA serum. And if you’re looking for more options from The Ordinary, they also sell vitamin C serums and suspensions – although we do find that their texture can be lacking at times. Overall, this serum has several pros: it gently fades hyperpigmentation, is a fantastic alternative to vitamin C, is very affordable, and contains hydrating hyaluronic acid.
However, one con is that it’s not as strong as vitamin C – but for those who don’t respond well to vitamin C, alpha-arbutin can be a great option.
Best Premium Brightening Serum: SkinCeuticals C E Ferulic
The Skinceuticals Vitamin C Brightening Serum is a powerhouse of a product, boasting a unique blend of antioxidants that sets it apart from the competition. With a patented formula that’s stable and effective, this serum is a top choice for tackling hyperpigmentation and delivering an anti-aging boost. While it’s certainly on the pricier side, the research that goes into this serum is unparalleled.
Skinceuticals’ scientists worked tirelessly to develop a combination of ascorbic acid, vitamin E, and ferulic acid at a low pH, resulting in a formula that’s not only more effective but also longer-lasting. Clinical studies have backed up the efficacy of this serum, demonstrating its ability to repair photodamage, protect against sun-induced aging, and lighten pigmentation.
And while other brands may offer similar formulas, this one stands out for its potency – you can expect faster results, although you might not get the same level of moisturization as with some other products. What sets this serum apart is its patented formula, which makes it difficult for other brands to replicate without infringing on Skinceuticals’ intellectual property.
This means that any attempts to copy this combination of ingredients will likely result in formulas that are more likely to irritate the skin. One of the best things about this serum is its lightweight texture and fragrance-free formula, making it suitable for all skin types – even sensitive skin. Just be sure to introduce it gradually if you have sensitive skin, as over-exposure can still cause irritation.
For maximum results, consider using this serum in conjunction with a more intense skin renewer like the L’Oreal Revitalift 10% Glycolic Acid Serum or the Eva Naturals Skin Clearing Serum in the evening. And while it has its drawbacks – namely, the hefty price tag – the pros far outweigh the cons for many users.
Best Exfoliating Brightening Serum: L’Oreal Revitalift 10% Glycolic Acid Serum
This exfoliating serum from L’Oreal is a unique addition to our selection, designed to amplify the effects of other brightening serums rather than being an alternative. Its key ingredient, 10% glycolic acid, effectively breaks down the connective material between dead and live skin cells, allowing the skin to shed its top layer and eliminating damaged or pigmented skin cells.
This process not only prepares the skin for other brightening treatments but also helps to increase glow by removing dead skin build-up. The addition of glycerin provides a light hydrating effect, further enhancing the serum’s ability to reveal a radiant complexion. While this serum is effective on its own, it’s particularly useful when paired with other serums like the CeraVe Vitamin C Serum or The Ordinary Alpha Arbutin 2% + HA.
By combining these products, you can speed up the brightening process and achieve more pronounced results. However, be mindful of your skin type and usage frequency to avoid any potential irritation. As a result of its exfoliating properties, this serum makes the skin slightly more sensitive to the sun, so be sure to use a good sunscreen during the day. For best results, introduce the serum into your routine gradually and adjust as needed to find what works for you.
Best Brightening Serum for Dark Skin: Cos De BAHA Azelaic Acid 10% Serum
This serum is a game-changer for those with dark skin, containing azelaic acid, one of the most effective skin brightening agents for pigmentation. The formula also boasts soothing, hydrating, and anti-acne properties that prevent further hyperpigmentation while giving the skin a radiant glow. The combination of azelaic acid and niacinamide creates an impressive synergy, providing antioxidant protection from environmental stressors.
Editor’s Rating: [Insert rating]
Quick Facts:
* Key Ingredients: Azelaic Acid, Niacinamide
* Best Time to Use: AM or PM
* Quantity: 1 Fl. Oz.
* Fragrance: Eucalyptus
* Cruelty-Free/Vegan: Yes/Yes
For individuals with darker skin, azelaic acid is a standout ingredient for addressing hyperpigmentation. Its selective action on abnormal melanocytes ensures that it brightens dark spots without altering the overall skin tone.
We appreciate the addition of niacinamide, which amplifies the serum’s brightening effects and offers antioxidant protection.
The formula also includes hydrating hyaluronic acid and panthenol, providing a general glow to the skin. If you have non-sensitive, hearty skin, you can pair this serum with renewing treatments for even faster results. One minor drawback is that the serum may crystallize in cold weather, which can be easily resolved by submerging it in warm water.
While some may find the inclusion of essential oils a drawback due to fragrance sensitivity concerns, we believe that the benefits outweigh the drawbacks. It’s rare to find an azelaic acid serum at such an affordable price point, making this product a standout despite its minor limitations.
Pros:
* Effective pigmentation-fighter for darker skin
* Anti-acne and anti-redness effects
* Very affordable
Cons:
* Crystallizes in cold weather
Best Brightening Serum for Acne: Eva Naturals Skin Clearing Serum
This potent serum is designed to revitalize and brighten the skin, tackling premature aging, acne, and hyperpigmentation. While it’s incredibly effective, it requires caution due to its intense formulation. Key ingredients include retinol, which boosts cell turnover and promotes shedding of dead skin cells, niacinamide for mild brightening effects, salicylic acid as an acne-fighting exfoliant, and sodium ascorbyl phosphate with antioxidant and anti-acne properties.
Tea tree oil adds antibacterial benefits, but its strong medicinal scent may not appeal to everyone. As a result, this serum simultaneously combats breakouts while reducing the appearance of post-inflammatory hyperpigmentation. To minimize potential irritation or over-exfoliation, we recommend patch testing on a small area and using it only 2-3 times a week initially. Additionally, be mindful of increased skin sensitivity to the sun, making daily sunscreen use crucial.
For optimal results, pair this with a gentle melanin-inhibitor like CeraVe Vitamin C Serum during the day. If you prefer a milder alternative, consider the L’Oreal Revitalift 10% Glycolic Acid Serum. The pros include its potent skin-renewing properties, acne-preventing and anti-aging effects, as well as an affordable price point. However, be aware of potential drawbacks such as irritation or over-exfoliation, strong scent, and the need for caution when using.
Best Natural Brightening Serum: TruSkin Vitamin C Serum
This natural vitamin C serum is a delight to use, leaving skin with a lovely glow and providing excellent hydration without feeling heavy. The antioxidant properties of the formula help prevent premature aging, hyperpigmentation, and dullness. While it may not be as potent as some other options on the market, it’s still an effective product for maintaining healthy-looking skin. Key ingredients include sodium ascorbyl phosphate, botanical polysaccharides, and vitamin E.
This serum is suitable for combination and oily skin types, and its lightweight texture makes it easy to incorporate into daily skincare routines. The addition of floral essential oils may cause irritation in some individuals, but the formula is generally gentle enough for beginners or those with sensitive skin. A major plus is its ability to prevent acne breakouts and provide antioxidant protection against environmental stressors.
However, if you’re looking to fade existing hyperpigmentation, this serum might not be the best option. Overall, it’s a great choice for anyone seeking a natural, vegan-friendly product that delivers gentle yet effective results.
Best Brightening Serum for Stubborn Pigmentation: PCA SKIN Pigment Gel
This potent brightening serum is a game-changer for those with stubborn pigmentation that refuses to budge. The key ingredient, hydroquinone, is a well-researched medication that reduces pigmentation at an impressive 2% concentration. While it’s available over-the-counter, higher concentrations require a prescription. Its comprehensive formula also includes azelaic acid, kojic acid, and lactic acid, which work together to exfoliate the skin and accelerate its effects.
We recommend using this serum with caution, especially for those with darker skin tones or during pregnancy, as it can have negative side-effects like irritation. However, when used correctly, it’s a powerful tool for achieving noticeable results. When paired with gentle serums like CeraVe’s Vitamin C Serum, the benefits are amplified. Just remember to apply sunscreen diligently while using this serum, especially due to its lactic acid content.
Best Korean Brightening Serum: Dear, Klairs Freshly Juiced Vitamin Drop
What sets this Korean serum apart is its gentle yet effective approach to brightening the skin. The formula combines 5% ascorbic acid, a key ingredient in many vitamin C serums, with other nourishing compounds like Centella Asiatica and botanical extracts. The result is a lightweight serum that not only hydrates the skin but also helps to gently fade hyperpigmentation over time. This makes it an excellent entry-level option for those new to vitamin C serums or Korean skincare in general.
One of the standout features of this product is its use of Centella Asiatica, which has been shown to improve overall skin tone and reduce pigmentation. The formula also includes a range of hydrating agents and antioxidant-rich plant extracts that work together to leave the skin feeling smooth, radiant, and supple. Of course, no product is perfect, and this serum does have some drawbacks. For one, it contains natural fragrances that may cause sensitivity in some users.
Additionally, the clear dropper bottle doesn’t do a great job of keeping the serum fresh, which can lead to oxidation (turning brown) over time. Despite these limitations, fans of the product praise its ability to brighten skin slowly but surely over time, making it a great option for those who want to see consistent results. With proper use and storage, this serum has the potential to deliver real benefits for the skin.
Best Glowy Brightening Serum: Neutrogena Bright Boost Illuminating Serum
This Neutrogena serum is a mixed bag, offering more of a makeup-enhancing product than a thorough skincare treatment. The formula includes reflective pigments that give the skin an instant glow, which can be beneficial for those seeking a dewy look. Additionally, the antioxidant ingredients and soothing properties may provide some benefits, such as fading discoloration.
However, the research supporting these claims is lacking, and some may find the product’s focus on depigmentation ingredients to be underwhelming compared to other brands’ more comprehensive approaches. The serum’s hydrating properties can also make it suitable for all skin types, although oily skin may experience an excessive shine. Overall, while this serum has some redeeming qualities, its limitations are notable. It is best used as a quick fix or primer, rather than a long-term solution.
Your Guide to Brighter Skin
When it comes to choosing from a plethora of brilliant brightening serums, the decision can be overwhelming. To make things easier, let’s dive into some essential tips on how to select the best ones and combine them effectively in your skincare routine.
How Different Brightening Serums Work
Brightening serums are categorized into three main types: those addressing hyperpigmentation, those promoting glowing skin, and those facilitating exfoliation and skin renewal. Hyperpigmentation serums contain ingredients like vitamin C, arbutin, azelaic acid, and hydroquinone that disrupt melanin production to even out skin tone over time. The PCA Skin Pigment Gel stands out as the strongest option, but it may come with side effects.
Alternatively, the SkinCeuticals C E Ferulic serum and the more affordable CeraVe Vitamin C Serum offer gentle solutions. For those seeking glowing skin, serums rich in hydrating ingredients like hyaluronic acid, ceramides, and soothing vitamins can help combat dullness caused by dehydration or a damaged skin barrier. The TruSkin Vitamin C Serum and Klairs Freshly Juiced Vitamin Drop are great options for a gentle boost of moisture.
Finally, serums that facilitate exfoliation and skin renewal contain chemical exfoliants like glycolic acid, lactic acid, salicylic acid, and retinol. These ingredients help remove dead skin cells, trigger cell turnover, and allow skincare products to penetrate deeper into the skin.
The Eva Naturals Skin Clearing Serum and L’Oreal Revitalift 10% Glycolic Acid Serum are top-notch options, although it’s essential to use sunscreen while using them, as they can make the skin more sensitive to the sun.
Brightening Serums for Dark Skin
While hyperpigmentation is a more common concern for people of color, there is a noticeable lack of research on effective products for addressing discoloration in darker skin tones. Experienced estheticians like Tiara Willis note that vitamin C serums, although beneficial as antioxidants, may not be the most effective solution for hyperpigmentation. In contrast, dermatologists such as Dr.
Alexis Stephens recommend using ingredients like arbutin or azelaic acid, which can be found in products like The Ordinary’s Alpha Arbutin 2% + HA and Cos de BAHA’s Azelaic Acid 10% Serum. It’s also important to be mindful of certain ingredients that may not be suitable for darker skin tones, including hydroquinone and high percentages of glycolic acid (although small amounts, such as 5-10%, are generally considered safe).
How to Use a Brightening Serum
To get the most out of your brightening serum, follow these key guidelines! Start by applying it directly to clean skin using gentle, pressing motions. Allow the serum to fully absorb into your skin before topping it off with a moisturizer or sunscreen. When it comes to timing, serums featuring vitamin C, niacinamide, and antioxidants are ideal for daytime use, while more intense formulas containing glycolic acid, hydroquinone, or retinol are best reserved for evening application.
Don’t forget the importance of wearing sunscreen – even in winter’s cloudy skies, UVA rays can still penetrate and negate any positive effects from your brightening serum. For optimal results, consider using one serum at night and another during the day. We’ll be sharing some pairing suggestions throughout this article.
Shine On
While skincare can be overwhelming, the transformative results make it well worth the effort. By understanding what works best for you, you’ll unlock a radiant complexion that leaves you feeling confident and beautiful. With your newfound knowledge of brightening serums, take the leap and indulge in a regimen that will leave your skin glowing with health and vitality.
